The Fair Play Campaign-

Creative Conscience Award Winner

The (Long) Story (Short):  
Women's football is increasingly growing in popularity however it is given far less funding than the mens game. This pint gives money to Girls & Women's Football teams and helps bridge the gap between the genders in football.

Football should no longer be a man's game.

Thus, I came up with a campaign name, and branding concept for my idea. I used AI Dalle to create illustrations (and then edited them further), focussing on using AI for good.

Ongoing, Self-Initiated Project           
(Looking for a potential brewery collab )
Location: Kingston (but hopefully further!)

The Idea:
Fair Play Campaign and a brewery (hopefully) will partner up to produce a lager. 50p of each pint sold will go directly towards a Women's football team, and be put towards equipment or coaches wages. Alongside the pints, on the pub tables, will be informational booklets on Women’s football and a bedtime story for parents to take home. We believe that change starts here. Let's enable more Women to play football and bridge the gender gap between the genders in football.

Campaign, Branding and Information booklet including a blow up football & foldable cones.